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Fiverr Pro
Nederlands
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Richard Venhof
@richard_sprout
International Marketing Manager
Nederland
Nederlands, Engels, Duits, Spaans, Italiaans
Over mij
International Marketing Manager with a CRM-first approach to scalable growth. I combine strategic leadership (global GTM, brand positioning, demand generation) with hands-on execution across the full mix: CRM & automation, lifecycle email, content & storytelling, SEO/SEA alignment, CRO, & performance analytics. I bridge Marketing and Sales to improve lead quality, pipeline and revenue, and I help teams build scalable processes, governance and reporting across markets. Available for projects: international GTM, CRM audits, lifecycle programmes, CRO, dashboards, and sales enablement, quick wins!
Skills
Richard Venhof
offline •
Gemiddelde reactietijd: 1 uur
Bekijk mijn diensten
Automatisering van marketinganalyse en -rapportage
I will audit and optimize your CRM for more leads
Werkervaring
Interim CRM Manager
Sales Architects • Freelance
Mar 2025 - Present • 1 yr 2 mos
Set up and optimise HubSpot for marketing, sales and events (processes, workflows, reporting). Build event-driven lead generation (webinars/masterclasses) including nurturing and sales follow-up. Improve data quality and governance (properties, lifecycle, consistent reporting). Advise leadership on scalable funnel design and inside-sales automation.
Founder
SproutOut Solutions • ZZP
Feb 2023 - Present • 3 yrs 3 mos
Lead international CRM-first marketing growth strategies for B2B and B2C clients, focusing on scalability, brand consistency and measurable commercial impact. Conduct end-to-end CRM audits (HubSpot, Dynamics 365, Spotler, ActiveCampaign), covering data quality, segmentation, lifecycle definitions, property governance and automation architecture. Design and roll out lifecycle marketing programmes and customer journeys (onboarding, activation, winback, upsell/cross-sell), including content/asset requirements and campaign planning. Build international demand generation and nurture strategies with clear Marketing–Sales alignment (MQL→SQL), including lead scoring, follow-up structures, SLAs and feedback loops. Create executive dashboards for CLTV, RFM segmentation, customer value, campaign performance and pipeline health (Power BI / Looker Studio) to drive data-led decisions. Implement integrated marketing operations by connecting CRM with payments, analytics and data platforms (e.g., Mollie, Zapier, GTM, BigQuery) for consistent tracking and reporting. Optimise funnel and conversion flows (website → lead capture → nurture → sales) with a CRO mindset: reducing friction, improving lead quality and increasing conversion. Advise leadership teams on international scaling, go-to-market readiness, marketing governance, tooling choices and performance management. Manage multi-stakeholder projects (Marketing, Sales, IT, agencies), including planning, adoption and training.
CRM Specialist / Marketing Automation Lead
United Retail B.V. • Fulltime
Jan 2025 - Jan 2026 • 1 yr
Own CRM and lifecycle strategy for Electro World and Dé Witgoed Specialist (100+ stores). Roll out RFM segmentation and personalised lifecycle email communication. Build dashboards for CLTV/segmentation/campaign performance (Looker Studio / BigQuery) for directors and stakeholders. Lead supplier campaigns and campaign planning (incl. Black Friday) focused on measurable CRM impact.
