
Richard W
Transforming ideas into seamless, interactive systems that drive results
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Independent Consultant
Freelance • 11 yrs 4 mos
Funnel Builder & Conversion Optimization Specialist
Feb 2023 - Feb 2026 • 3 yrs
Cloned, replicated, and optimized Funnelish sales funnels, advertorial pages, and landing pages with high accuracy and performance focus. Ensured mobile responsiveness, clean structure, and conversion-driven layouts. Implemented CTA flows, lead capture optimization, and funnel testing to improve engagement and conversion rates. Worked closely with marketing teams to match original funnel logic while improving usability.
SharePoint Consultant & Intranet Solutions Specialist
Apr 2022 - Feb 2026 • 3 yrs 10 mos
I Built and customized SharePoint Online intranets, internal sites, and document management systems for teams and organizations. Designed information architecture, permission structures, and workflows to improve collaboration and document governance. Integrated SharePoint with Microsoft 365 tools and automated processes using Power Automate. Delivered scalable, user-friendly intranet solutions aligned with enterprise standards.
Learning Systems & Digital Training Consultant
Aug 2021 - Feb 2026 • 4 yrs 6 mos
Advised small businesses and growing teams on structuring scalable digital training systems. Designed course frameworks, onboarding materials, and internal knowledge bases using interactive presentations and modular learning content. Helped clients convert live knowledge into self-paced learning assets, reducing training time and improving consistency across teams.
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