Hiep T

Search Engine Optimization Manager

Dec 2021 - Present • 4 yrs 7 mos

Leading SEO strategy and content direction, with a growing focus on preparing content for the next era of search — including Generative Engine Optimization (GEO) to keep content visible as AI search tools become a bigger part of how people find information. Key focus areas: - SEO content strategy and keyword research based on real search intent. - On-page optimization (meta titles, descriptions, H1–H3 structure). - Competitor and SERP analysis. - Exploring and applying GEO techniques to help content get cited by AI search tools like ChatGPT and Perplexity. - Bridging the gap between traditional SEO and the future of AI-driven search.

Content Writer (Freelance)

Dec 2016 - Present • 9 yrs 7 mos

Writing content across a wide range of formats and industries since 2016 — from blog articles and website copy to product descriptions, brand stories, and landing pages. Over the years, I've developed a writing style that blends storytelling with strategy: content that feels human and connects emotionally, while still being structured to perform in search. Specialties: - SEO blog & article writing - Website copywriting (Home, About, Service pages) - Brand story / founder story writing - Product descriptions & eCommerce copy - GEO-optimized content for AI search visibility