James

Web Designer & Developer

Advance Beauty • Freelance

Apr 2025 - Jun 2026 • 1 yr 2 mos

1. Designed and developed responsive websites and landing pages for businesses and personal brands. 2. Built and customized websites using no-code platforms such as Wix and Carrd. 3. Redesigned outdated websites to improve visual appeal, usability, mobile responsiveness, and conversion potential. 4. Created clean page layouts, navigation structures, forms, CTAs, and website content sections. 5. Applied website design, UX principles, responsive design, and basic SEO practices to improve user experience. 6. Worked with clients to understand their goals and turn their requirements into professional website solutions.

Email Marketing Specialist

ReadinGraphics • Parttime

Jun 2025 - Apr 2026 • 10 mos

I developed and executed email marketing campaigns for ecommerce brands and SaaS companies. Built high-converting Klaviyo automations including welcome series, abandoned cart, win-back, and post-purchase flows. Managed subscriber segmentation and list hygiene to improve deliverability. Designed Beehiiv newsletters and optimized landing pages for subscriber growth. Assisted clients with Ghost CMS membership setup, newsletter integrations, and customizations. Conducted A/B testing to improve open rates, click-through rates, and conversions. KEY ACHIEVEMENT: Increased email-attributed revenue by 25–40% for multiple ecommerce clients. Improved average email open rates from 18% to 35%. Reduced cart abandonment through automated recovery sequences.