
Rida Nadeem
Data Analyst and Expert in Business Proposal and Resume Writing
Skills

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Werkervaring
Assistant Manager Saler
Henkel • Fulltime
Feb 2021 - Jun 2024 • 3 yrs 4 mos
● Scaled revenue from 0 to PKR 30.5M by launching 5 products, achieving 100% YoY growth (2022) and 22% YoY growth (2023) through demand analysis, performance tracking, and market penetration strategies. ● Applied customer segmentation (OEM vs OES) and built an optimized dealer distribution network, onboarding 3 strategic partners (Karachi, Lahore, OEM channel) to expand market acquisition and improve conversion rates ● Optimized pricing and profitability using margin analysis and value-based pricing, consistently delivering 30–40% gross margins across customer segments. ● Improved customer retention and revenue expansion through key account analytics, identifying upsell and cross-sell opportunities using customer-level performance data. ● Built and leveraged sales performance dashboards to track KPIs, customer trends, and revenue drivers, enabling data-backed decision-making and growth optimization.