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This is the big one. You’ve got 1400 characters. Use this structure to hit what clients look for: Client & Goal Led creative strategy for Nike Women’s Division Fall 2025 campaign. The goal was to drive engagement among Gen Z women and increase online sales 20% during back-to-school/fall season. Your Role & Work Managed end-to-end campaign across Instagram, TikTok, and email. Responsibilities included: concept development, art direction, influencer coordination, paid ad copy, and weekly performance reporting. Delivered 15+ static assets, 8 short-form videos, and 3 email flows. Challenge & Solution Challenge: Tight 3-week turnaround + mid-campaign shift to highlight sustainability messaging. Solution: Built modular design system so assets could be quickly adapted. Partnered with 5 micro-influencers focused on eco-fashion to authentically pivot the narrative without delaying launch. Results Achieved 2.1M impressions, 6.8% engagement rate, and 27% lift in women’s apparel sales YoY for the period. Campaign content repurposed by Nike for EU market. Attachments The first file becomes your thumbnail. Pick your strongest visual: 1. Hero image: Campaign key visual, 1024x768, 4:3 ratio 2. Before/after: If you did redesigns 3. Results slide: One chart showing the 27% lift 4. Mockups: How ads looked in-feed or in-store Quick tip: If this was under NDA or you don't have ri

Logos Academy • Freelance

Apr 2026 - Jun 2026 • 2 mos

This is the big one. You’ve got 1400 characters. Use this structure to hit what clients look for: Client & Goal Led creative strategy for Nike Women’s Division Fall 2025 campaign. The goal was to drive engagement among Gen Z women and increase online sales 20% during back-to-school/fall season. Your Role & Work Managed end-to-end campaign across Instagram, TikTok, and email. Responsibilities included: concept development, art direction, influencer coordination, paid ad copy, and weekly performance reporting. Delivered 15+ static assets, 8 short-form videos, and 3 email flows. Challenge & Solution Challenge: Tight 3-week turnaround + mid-campaign shift to highlight sustainability messaging. Solution: Built modular design system so assets could be quickly adapted. Partnered with 5 micro-influencers focused on eco-fashion to authentically pivot the narrative without delaying launch. Results Achieved 2.1M impressions, 6.8% engagement rate, and 27% lift in women’s apparel sales YoY for the period. Campaign content repurposed by Nike for EU market. Attachments The first file becomes your thumbnail. Pick your strongest visual: 1. Hero image: Campaign key visual, 1024x768, 4:3 ratio 2. Before/after: If you did redesigns 3. Results slide: One chart showing the 27% lift 4. Mockups: How ads looked in-feed or in-store Quick tip: If this was under NDA or you don't have ri