Rifat H.

Shopify Meta Ads Expert | Facebook Ads for eCommerce Growth

Upwork • Freelance

Mar 2025 - Present • 1 yr 5 mos

As a Shopify Meta Ads Expert and Facebook Ads Specialist, I help eCommerce brands grow with data-driven Facebook Ads, Instagram Ads, and Meta Ads strategies focused on increasing sales, improving ROAS, and scaling profitable campaigns. My expertise includes creating and managing Facebook Ads Campaigns, Instagram Ads Campaigns, and Meta Ads Campaigns for Shopify and eCommerce businesses. I build high-converting Sales Campaigns, Conversion Ads, and Lead Generation Campaigns using proven campaign structures, audience research, and continuous optimization. My services include: • Facebook Ads Campaign Setup and Management • Instagram Ads Campaign Setup • Meta Ads Manager Account Management • Facebook Ads Manager Optimization • Meta Pixel Setup and Conversion API (CAPI) Integration • Server-Side Conversion API Configuration • Custom Conversion Tracking and Custom Events • A/B Testing and Budget Optimization • Custom Lookalike Audience Creation • Retargeting Campaigns and Full Funnel Campaign Strategy • Landing Page Audit and Competitor Analysis • ROI Optimization and eCommerce Conversion Strategy • Shopify Sales Growth Campaigns • UGC Video Ads Strategy and Scroll Stopping Creative Recommendations I analyze campaign performance daily using Meta Ads Manager to identify winning audiences, creatives, placements, and bidding strategies. My optimization process focuses on reducing wasted ad spend while improving CTR, CPC, CPA, conversion rate, and overall return on ad spend. Whether launching a new brand or scaling an established eCommerce store, I develop customized advertising strategies based on business goals, customer behavior, and real campaign data. Every campaign is designed to generate sustainable growth through testing, audience segmentation, creative optimization, and performance tracking. Core Skills: Facebook Ads, Instagram Ads, Meta Ads, Facebook Advertising, Meta Ads Expert, Facebook Marketing, Facebook Ads Campaign, Meta Ads Manager, Facebook Ads Manager.