Ripon Miah

Meta Conversion API (CAPI) Setup via Stape & Google Tag Manager

Sierra Darien • Freelance

Feb 2026 - Feb 2026 • 0 mos

The client was not getting expected results from Meta ad campaigns due to data loss caused by ad blockers and browser restrictions. I suggested and implemented Meta Conversion API (CAPI) using first-party server-side tracking via Stape and Google Tag Manager. This setup improved data accuracy, event matching, and conversion tracking reliability, helping Meta receive stronger signals for better campaign optimization and performance. Successfully implemented Meta Conversion API (CAPI) for Shopify store using Stape server-side tracking integrated with Google Tag Manager (GTM). Scope of Work: ✨Full Meta Pixel & CAPI setup (Browser + Server) ✨Stape server container configuration ✨GTM Web & Server container integration ✨Event mapping and parameter validation ✨Deduplication setup to prevent duplicate events ✨Verification of events in Meta Events Manager ✨Improved data accuracy and signal quality for Meta Ads Result: ✨More accurate conversion tracking ✨Overcame ad blockers, ITP, and browser privacy limitations ✨Improved event matching and attribution quality ✨Reliable data for scaling Meta Ads performance This setup ensures stable, privacy-friendly, and future-proof tracking for Meta advertising campaigns.

Google Ads Server-Side Tracking with GTM using Stape & Performance Max Campaign Setup and Optimization

Tractor Relief Tool • Freelance

Sep 2025 - Oct 2025 • 1 mo

A client approached me after spending a significant budget on Google Ads without getting any sales.Their main concern was that despite running campaigns, Google Ads was not delivering profitable results & conversion data seemed unreliable. After reviewing the account, I identified that the core issue was inaccurate and incomplete conversion tracking. The Google Ads algorithm was not receiving proper signals to optimize campaigns effectively. I recommended implementing Google Ads server-side tracking using Stape server, along with a clean and reliable Google Tag Manager and GA4 setup. I set up server-side tracking on the Stape server, configured Google Ads conversion tracking properly, and ensured accurate event firing through advanced triggers. This allowed Google Ads to receive high-quality, reliable conversion data, even with browser restrictions and ad blockers. Once tracking was fixed, I restructured and launched a Google Performance Max campaign, optimized specifically for the client’s business goals. With accurate conversion signals in place, the campaign quickly moved out of the learning phase and started optimizing toward real purchases instead of low-quality traffic. As a result, the client began receiving consistent sales, improved conversion tracking accuracy, and better ROAS. This project highlights how proper server-side tracking combined with a well-optimized Performance Max campaign can completely transform Google Ads performance.