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ritaamgarcia

Rita Garcia

@ritaamgarcia

Fashion Creative Director and Visual Merchandiser

Portugal
Engels, Portugees
Sommige informatie wordt in het Engels weergegeven.
Over mij
Hi, I’m Rita, a Fashion Creative Director and Visual Merchandiser based in Portugal. I help fashion brands turn ideas, collections and products into distinctive visual worlds. My expertise combines fashion, visual merchandising, creative direction and AI-powered imagery. Through Palmira Studio, I develop fashion concepts, campaigns, brand identities and visual experiences.... Lees meer

Skills

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ritaamgarcia
Rita Garcia
offline • 

Bekijk mijn diensten

Generatie van afbeeldingen
I will create editorial ai fashion campaign images for your brand
VanafUS$ 35 / projectMeer informatie
Videoadvertenties en -commercials
I will create cinematic ai fashion campaign videos for your brand
VanafUS$ 50 / projectMeer informatie

Portfolio

Werkervaring

Code

National Visual Merchandiser

Code • Fulltime

Jun 2024 - Feb 2026 • 1 yr 8 mos

Led National Visual Merchandising strategy across approximately 40 stores in Portugal, connecting brand identity, product, space and customer experience with commercial objectives. Developed and evolved Visual Merchandising guidelines, supported store openings and refits, optimized layouts and customer journeys, conducted store visits and team training, and worked cross-functionally with Retail, Product, Marketing and Leadership teams. My role covered women’s, girls’, baby and underwear categories and later the wider Visual Merchandising department.

Inditex

Visual Merchandiser / Deputy Store Manager

Inditex • Fulltime

Sep 2014 - Feb 2024 • 9 yrs 5 mos

Progressed through multiple roles across Zara and Bershka, from Sales Assistant to Visual Merchandiser and Deputy Store Manager. Built over five years of Visual Merchandising experience, developing store concepts and product presentation aligned with brand identity, customer profiles and commercial objectives. Worked across store operations, team leadership, performance analysis, collection launches and VM strategies, combining creative judgement with strong commercial and retail insight.