Roy

Search Engine Optimisation SEO Manager

Boori Australia

Jul 2025 - Dec 2025 • 5 mos

As an SEO Manager, I am responsible for planning, leading, and executing comprehensive digital marketing and SEO strategies to enhance brand visibility, engagement, and sales across Boori’s Australian and UK markets. My role involves analysing data, optimising web performance, and collaborating with cross-functional teams to align SEO initiatives with broader marketing and business objectives. Key Responsibilities & Achievements: • Develop and implement an integrated SEO strategy covering on-page, off-page, and technical SEO to strengthen brand visibility and online performance. • Drive digital growth through strategic outreach, securing high-quality backlinks, building partnerships, and leveraging guest posting to enhance domain authority and referral traffic. • Integrate SEO with content marketing by aligning keyword research, user intent, and storytelling to improve engagement and conversion rates. • Collaborate with developers to implement high-impact technical SEO improvements, ensuring optimal site performance, crawlability, and Core Web Vitals compliance. • Conduct ongoing keyword research, SEO audits, and competitive analysis to identify trends, opportunities, and insights for data-driven decision-making. • Partner with content, design, and media teams to create optimised content strategies that reinforce brand identity and marketing goals. • Monitor algorithm updates, search behaviour, and market trends, proactively adapting strategies to maintain a competitive edge across global markets. • Track, measure, and report on key performance indicators, communicating progress and strategic recommendations to senior management. • Apply marketing insights to support sales, PPC campaigns, and product development, contributing to overall business growth and brand authority. • Lead testing and innovation initiatives, using data to evaluate and scale successful marketing strategies across digital channels.