r
riyaramu

Riya R

@riyaramu

Growth and Revenue Strategy Consultant

India
Engels, Hindi
Sommige informatie wordt in het Engels weergegeven.
Over mij
I am a results-driven Marketing professional with over 5 years of experience in FMCG and retail. I've worked closely with product, marketing, and operations teams to plan and execute campaigns that drive sales and improve category performance. With hands-on P&L ownership and a strong focus on results, I enjoy turning insights into practical promotions that deliver clear, measurable growth. I have worked in global companies like Accenture, Welspun Living Ltd. and Cognizant.... Lees meer

Skills

r
riyaramu
Riya R
offline • 

Bekijk mijn diensten

Bedrijfsstrategie en innovatie
I will curate personalized marketing and growth strategies
VanafUS$ 300 / projectMeer informatie

Werkervaring

Accenture

Growth and Revenue Strategy Consultant

Accenture • Fulltime

Jan 2024 - Sep 2025 • 1 yr 8 mos

- Led category-level promotional planning and execution for P&G’s SK-II cosmetics business in Japan, delivering in-store and in-app promotions aligned with category objectives and customer behavior. - Designed and tracked loyalty-led promotions, ensuring consistent pricing, offers, and redemption across POS, mobile, and digital channels; improved promotion effectiveness through clean data and seamless execution. - Monitored promotion and campaign performance using custom dashboards, analyzing sales uplift, customer response, and ROI to refine future promotional strategies and post-campaign guidelines. - Acted as the central coordinator between buying, marketing, and technical teams, translating commercial goals into executable promotions and ensuring smooth rollout across stores and customer touchpoints - Architected a 0-to-1 GTM Roadmap for a global PetCare brand, modeling unit economics and category expansion to validate a 50x revenue scale-up ($2M to $100M) by defining the "North Star" metrics and acquisition loops

Cognizant

Programmer Analyst

Cognizant • Fulltime

Feb 2018 - May 2019 • 1 yr 3 mos

Designed and implemented custom configurations of an application, enabling secure file transfer between platforms. Collaborated with clients to develop custom models that optimized application performance and met business needs