
ROBERT
DIGITAL MARKETING SPECIALIST
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Digital Marketing Specialist
Digital Agency • Fulltime
Feb 2011 - Present • 15 yrs 3 mos
Results-driven Digital Marketing Specialist with expertise in developing and executing data-driven marketing strategies to increase brand visibility, lead generation, and revenue growth. Managed and optimized multi-channel campaigns across SEO, SEM, social media, email marketing, and paid advertising. Increased organic website traffic by over 60% through strategic SEO and content marketing initiatives. Planned and executed high-converting paid campaigns (Google Ads, Meta Ads), achieving strong ROI and reduced CPC. Developed targeted content strategies that improved engagement rates and brand awareness. Analyzed campaign performance using tools like Google Analytics, Search Console, and CRM platforms to drive continuous optimization. Built and managed email marketing funnels, improving open and conversion rates. Collaborated with design and sales teams to align marketing campaigns with business goals