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Fiverr Pro
Nederlands
$
USD
Rocio Zorrilla
@rocio_z3
CRM Lifecycle Marketing and Automation Lead
Argentinië
Engels, Spaans
Over mij
I am a CRM and Marketing Automation leader with 8+ years of experience managing complex communication strategies for 40+ million user audiences, across more than 5 channels in global environments. I specialize in designing and implementing omnichannel strategies, marketing automation, conversion optimization, and regulatory compliance.
Skills
Rocio Zorrilla
offline •
Gemiddelde reactietijd: 1 uur
Bekijk mijn diensten
Campagnemanagement
I will create your email marketing and CRM flows
Werkervaring
CRM Manager & Automation Strategist
Samsung • Fulltime
Mar 2023 - Apr 2026 • 3 yrs 1 mo
• Led complete CRM strategy and execution for Samsung Argentina, managing 5+ communication channels (Email, Push, WhatsApp, Web Push, App Push) for a 40 million user base across LATAM. • Implemented audience segmentation flow that increased open rates by 15% and CTR by 10%, maintaining 100% compliance with GDPR and LGPD. • Improved team operational efficiency by 20% and reduced project cycle times through process optimization in Jira. • Designed and implemented omnichannel activation strategy for key product, projecting 15% increase in dormant user conversion. • Ensured rigorous compliance with international regulations (GDPR, LGPD, local laws), managing NDAs and sensitive information protection.
Email Marketing Specialist & Campaign Lead
Freelancer.com • Fulltime
Jan 2022 - Feb 2023 • 1 yr 1 mo
Experience with Matific (not enlisted as a company in Fiverr) Worked with global edtech company (Matific) managing email marketing campaigns on a global scale. • Developed and executed global Email Marketing campaigns, achieving 25% open rate and 5% CTR. • Increased lead-to-customer conversion by 30% through sophisticated automation flow design.
Chief Marketing Officer (CMO) & Sales Development Representative (SDR)
SaaS • Fulltime
Jan 2019 - Jan 2022 • 3 yrs
Company: Perfit Email Marketing (now Marketing Nube - Tiendanube) • Founded and led Marketing department from scratch, achieving 50% growth in lead generation in the first year. • Exceeded sales targets by 20% for 3 consecutive quarters. • Trained and coached team of 3, establishing KPIs and processes that improved departmental efficiency by 30%.
