Rohit

Marketing Manager

COCO Fashion • Freelance

Oct 2025 - Present • 7 mos

Marketing Manager – Coco Fashion As the Marketing Manager at Coco Fashion, I manage digital marketing activities to increase brand awareness, attract customers, and drive online sales. My role focuses on planning marketing strategies, researching trending fashion products, and running data-driven advertising campaigns. I monitor marketing performance and customer behavior to improve campaign results and maximize return on investment. I also use Google Analytics 4 (GA4) to analyze website traffic, user behavior, and conversion data. These insights help me understand which marketing channels perform best and allow me to optimize campaigns for better results. Key Responsibilities Plan and execute digital marketing strategies Run and manage Facebook and Instagram advertising campaigns Conduct product research to identify trending fashion products Use GA4 (Google Analytics 4) to track website traffic and conversions Analyze ad performance and marketing data to optimize campaigns Identify target audiences and manage ad budgets Monitor customer engagement and sales performance Support promotions and product launches Through strategic planning, advertising optimization, and analytics, I help Coco Fashion grow its online presence and increase sales. 📈✨

Maketing Manager

Falcon IT & Soft • Fulltime

Jul 2025 - Present • 10 mos

Marketing Executive – Falcon IT & Soft At Falcon IT & Soft, a company specializing in Amazon FBA business operations, I work full-time managing the marketing and performance analysis side of the business. My role focuses on supporting product growth through data-driven marketing, advertising optimization, and detailed performance analysis. I work closely with the management team to evaluate marketing effectiveness and improve strategies that help increase product visibility, traffic, and sales. A major part of my work involves managing and optimizing Meta (Facebook and Instagram) advertising campaigns to drive targeted traffic to product pages and improve conversion performance. I also conduct product research and market analysis to identify potential opportunities and profitable products within the Amazon FBA ecosystem. To ensure marketing decisions are backed by accurate data, I regularly use Google Analytics 4 (GA4) to monitor website traffic, user behavior, and campaign performance. By analyzing key metrics such as traffic sources, engagement, and conversions, I generate insights that help improve advertising efficiency and overall marketing results. In addition, I prepare performance reports and analytical insights for senior management, highlighting campaign outcomes, market trends, and potential areas for improvement. These reports support strategic decision-making and help the team refine marketing approaches for better performance and growth. Key Responsibilities Manage and optimize Meta (Facebook & Instagram) advertising campaigns Use Google Analytics 4 (GA4) to track traffic, user behavior, and conversions Conduct product research for Amazon FBA opportunities Analyze marketing performance data and campaign results Optimize advertising strategies to improve ROI and conversions Prepare performance reports and insights for management Support marketing decisions through data-driven analysis