Roksana B

Google Ads PPC Specialist

Fiverr • ZZP

Oct 2025 - Present • 1 yr

I work as a Google Ads PPC Specialist, helping eCommerce and local service businesses build conversion-focused advertising strategies designed to generate qualified leads, sales, and sustainable growth. My work goes beyond basic campaign setup. I analyze the complete customer journey, from search intent and keyword targeting to ad messaging, landing page experience, conversion tracking, and campaign performance. My core responsibilities include: • Google Search Ads, Performance Max & Shopping campaigns • Advanced campaign and ad group structure • High-intent keyword & search term research • Competitor and market research • Conversion-focused ad copy & ad assets • eCommerce and Local Service PPC strategies • CRO & landing page audits • Landing page recommendations to improve relevance and user experience • Accurate conversion tracking using GTM & GA4 • Purchase, lead, call, form & booking tracking • Negative keyword and wasted-spend optimization • Performance analysis and data-driven campaign optimization • Conversion-focused scaling strategies I focus on quality over quantity. Instead of chasing clicks and impressions, I work to understand customer intent, improve traffic quality, strengthen ad-to-landing-page relevance, and make sure important actions are accurately measured. My goal is to help businesses achieve better-quality traffic, reliable conversion data, lower wasted spend, qualified leads or sales, and scalable long-term Google Ads growth.