
MD RUBAIL ALI
Digital Marketing Consultant AI Marketing Automation Specialist
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Founder & Head of Growth, AL-HAYAH (Modest Fashion D2C)
Self-Employed / Freelancer • ZZP
Jan 2024 - Present • 2 yrs 9 mos
Founded and scaled AL-HAYAH, a modest fashion D2C brand, to 4,000+ customers with a ~50% repeat-purchase rate (2,000+ repeat buyers), a retention level most D2C brands never reach. - Built and ran the full Meta Ads (Facebook/Instagram) acquisition system: creative testing, audience structure, retargeting and scaling - Designed the funnel, retention flows and offer architecture that drive repeat purchases - Run brand positioning and content for the South Asian and Gulf Muslim consumer market Every strategy I sell to clients was tested with my own money on this brand first.