Ruby Florence

Website Development

Freelance Web Designer • ZZP

May 2017 - Present • 9 yrs

Over the past 8+ years, I have worked as a self-employed Shopify Designer and Developer, helping startups, entrepreneurs, and established brands build, scale, and optimize their eCommerce presence. I specialize in designing and developing high-performing Shopify stores that are visually compelling, strategically structured, and conversion-focused. My expertise includes Shopify store design and redesign, custom theme development, Shopify app integration, and performance optimization. I build fully responsive, mobile friendly online stores that deliver seamless user experiences across all devices while maintaining strong brand identity and functionality. In my freelance work, I have collaborated directly with clients to transform underperforming stores into modern, high-converting eCommerce platforms. I focus on improving UX/UI design, optimizing page speed, enhancing navigation structure, and implementing SEO and conversion best practices. I also develop custom Shopify themes tailored to unique business needs, ensuring flexibility, scalability, and long-term performance. My app integration work helps businesses extend functionality, automate workflows, and improve customer engagement and retention. Every project I take on is guided by a strategic approach that combines clean design, technical precision, and data driven decision making. I prioritize understanding each client’s goals to deliver tailored solutions that support sustainable business growth and measurable success. Over the years, I have built a strong reputation for reliability, creativity, and delivering results-driven Shopify solutions that help brands increase visibility, improve customer experience, and drive sustainable revenue growth.