Camratura

Creative Team Lead

Camratura Wearlab Studio • ZZP

Aug 2020 - Present • 5 yrs 9 mos

Leading the creative direction and execution of design projects across footwear, branding, and visual design. Managing the creative team while collaborating directly with clients to transform ideas into impactful visual solutions. Overseeing the full creative process from concept development to final production. Key Responsibilities ‣ Leading and mentoring the creative team to deliver high-quality design work ‣ Managing multiple design projects and ensuring timely delivery ‣ Collaborating with clients to develop creative concepts aligned with brand goals ‣ Directing visual identity, footwear design concepts, and branding projects ‣ Ensuring design consistency and quality across all creative outputs

Graphic Design

Wahan Karya • Fulltime

Dec 2019 - Aug 2020 • 8 mos

Worked as a Graphic Designer responsible for creating visual concepts and design assets to support branding, marketing, and promotional materials. Collaborated with internal teams and clients to deliver creative solutions aligned with brand identity and business goals. Key Responsibilities - Developed creative visual concepts for marketing, branding, and promotional campaigns - Designed a variety of graphic materials including posters, banners, brochures, and digital content - Created logo designs and brand identity elements for company and client projects - Produced illustrations and graphic assets for apparel and merchandise applications - Prepared print-ready artwork and coordinated with production teams for accurate output - Ensured design consistency across all visual communication and branding materials

Footwear & Apparel Designer

PT. AGGIOMULTIMEX • Fulltime

Sep 2019 - Dec 2019 • 3 mos

A Footwear Designer's role involves balancing creativity, functionality, and market appeal throughout the design and production process. - Conceptualization: Collaborate on design concepts aligned with client goals and market trends. -Sketching and Rendering: Create detailed sketches and renderings, iterating based on feedback. - Technical Drawing and Pattern Development: Develop precise technical drawings and collaborate on accurate patterns. - Material Selection: Choose quality materials, working closely with suppliers for sourcing. - Prototyping: Oversee prototype creation, ensuring designs meet quality standards. - Collaboration with Production Teams: Work with production teams for a seamless transition from design to manufacturing. - Market Research and Trend Analysis: Stay updated on industry trends and refine designs based on market feedback. - Communication and Presentation: Effectively communicate design concepts to clients, manufacturers, and internal teams. - Quality Control: Collaborate on maintaining quality standards throughout the production process.