Rupali

Social Media Manager for Jewelry Shop

Celticm Jewelry • Fulltime

Jan 2021 - Nov 2025 • 4 yrs 10 mos

The Job Responsibilities of a Social Media Manager: 1. Content Creation Create engaging posts, captions, images, and videos for social media platforms. Plan and design content that matches the brand’s voice and goals. Schedule posts regularly using social media management tools. 2. Social Media Strategy Develop and implement social media marketing strategies. Set goals for brand awareness, engagement, and audience growth. Plan campaigns for promotions, launches, or events. 3. Account Management Manage company accounts on platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok. Ensure profiles are updated with correct information and branding. 4. Audience Engagement Respond to comments, messages, and customer inquiries. Build relationships with followers and online communities. Handle feedback and manage online reputation. 5. Analytics and Reporting Track performance metrics such as reach, engagement, and follower growth. Analyze data to understand what content performs best. Prepare monthly reports for management. 6. Campaign Management Plan and manage social media advertising campaigns. Coordinate promotions, giveaways, and influencer collaborations. 7. Trend Monitoring Stay updated with the latest social media trends and algorithm changes. Research competitors and industry trends. 8. Collaboration Work with marketing, design, and content teams. Coordinate with influencers, partners, and external agencies. 9. Brand Consistency Maintain a consistent brand voice and style across all platforms. Ensure all posts follow the brand guidelines. 10. Crisis Management Monitor negative comments or issues online. Respond professionally and manage potential reputation risks.

Social Media Marketing Manager for eCommerce Business

Coty • Fulltime

Feb 2024 - Jun 2025 • 1 yr 4 mos

**Job Responsibilities: Social Media Marketing Manager (eCommerce Business)** * Develop and execute a results-driven social media marketing strategy focused on increasing online sales, brand awareness, and customer retention. * Plan, create, and manage engaging content (product showcases, promotions, videos, reels, and ads) tailored to eCommerce audiences. * Oversee daily management of social media platforms, ensuring consistent posting, branding, and audience engagement. * Design and optimize paid social media campaigns (Facebook, Instagram, TikTok, etc.) to drive traffic and conversions to the online store. * Analyze key performance metrics such as ROI, conversion rates, click-through rates, and customer acquisition costs. * Collaborate with the eCommerce, design, and marketing teams to align campaigns with product launches, offers, and seasonal promotions. * Manage and maintain a content calendar aligned with sales goals, campaigns, and promotional events. * Conduct A/B testing on ads, creatives, and messaging to improve performance and maximize revenue. * Monitor customer interactions, comments, and messages to ensure excellent customer service and brand reputation. * Identify and collaborate with influencers, affiliates, and brand ambassadors to boost product visibility and sales. * Stay updated on eCommerce trends, social media algorithms, and competitor activities to maintain a competitive edge. * Track inventory trends and coordinate with the sales team to promote high-demand or overstocked products strategically. * Generate regular performance reports and provide insights for continuous improvement and growth.