
Sabarinath S
SHOPIFY ECOMMERCE SPECIALIST
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E-Commerce Executive
company • Fulltime
Sep 2024 - Present • 1 yr 8 mos
Managed end-to-end Shopify store operations for a B2B and D2C brand, handling storefront management, product uploads, bulk CSV updates, app integrations, and UI customization using the theme editor, HTML, and AI-assisted section generation. Planned and coordinated performance marketing campaigns across Google Ads, Meta Ads, WhatsApp, and email - including a Google Ads campaign that contributed approximately 40% of average monthly online sales. Managed store analytics, customer segmentation, retention automation via Shopify Flow and Shopify Email, and monthly performance reporting. Store metrics managed: 8.8L+ annual sessions, 29,000+ orders, 62% returning customer rate, 2.7%+ conversion rate.