Sabrina E

Head of Content

Shift Society Official • Freelance

Mar 2026 - Present • 2 mos

- Led end-to-end content strategy across organic and paid platforms to drive audience growth, engagement, and inbound sales - Managed and directed an editing/content team, ensuring all deliverables aligned with brand voice, messaging, and quality standards - Owned final content approvals before publishing to maintain consistency, accuracy, and high-performance output - Developed high-converting content systems aligned with audience psychology and sales objectives - Collaborated with sales and automation teams to align content with lead generation funnels (ManyChat, CRM) - Analyzed performance metrics (engagement, leads, bookings) to optimize campaigns and scale results

Social Media Specialist & Graphic Designer

JP Logistics Solutions • Freelance

Aug 2024 - Present • 1 yr 9 mos

As the creative partner for JP Logistics Solutions, I manage the company’s social media presence and visual branding, helping position it as a modern, trusted name in logistics across Jamaica and the Caribbean. My work blends content strategy, storytelling, and design to drive engagement and customer growth. Key Contributions: - Designed modern marketing materials, flyers, and app UI concepts that elevated the brand’s online presence. - Planned and executed monthly content calendars aligned with seasonal campaigns and promotions. - Improved Instagram engagement through visually cohesive and informative content. - Collaborated with the team to shape the visual identity and tone for the brand’s digital platforms. -Created scroll-stopping visuals for freight updates, and brand announcements.