Sadekul Islam

Google Ads Specialist

Freelance • Freelance

Feb 2025 - Present • 1 yr 9 mos

I manage Google Ads search campaigns specifically for local home service businesses, including HVAC contractors, cleaning companies, auto detailing shops, plumbers, electricians, and roofers. My focus is simple: stop wasted ad spend on unqualified clicks and generate direct phone calls from local homeowners ready to book a service. Step-by-step campaign process: 1. Account structure and service separation I build separate search campaigns for each core service. Urgent repair searches never share budget with seasonal maintenance or replacements. This ensures your ad budget goes directly to your most profitable jobs. 2. Strict local radius targeting I configure exact geographic boundaries by town, county, radius, and zip code. I set location settings to target people physically in your area, preventing clicks from out-of-state searchers. 3. High-intent keyword selection I target high-intent commercial keywords such as "furnace repair near me", "commercial cleaning contract", "ceramic coating in [city]", and "emergency plumber". Every keyword is grouped into tight ad groups with matching ad copy. 4. Negative keyword lists I apply pre-built negative keyword lists with hundreds of terms to stop budget leaks. This prevents paying for clicks on job applications, DIY repair guides, parts diagrams, salary searches, and free advice. 5. Conversion and call tracking setup I set up Google Tag Manager to track mobile call extensions, website click-to-call links, and quote form submissions in Google Ads. You see which campaign, keyword, and ad generated each phone call. 6. Search term auditing and bid tuning I regularly audit live search queries to block new wasted terms, adjust bids for peak booking hours, and refine ad copy to lower cost per lead and increase booked appointments.

Independent Google Ads and Conversion Tracking Specialist

Self-Employed / Freelancer • Freelance

Dec 2021 - Present • 4 yrs 11 mos

I manage local service client accounts and fix broken conversion tracking for marketing agencies on a flat per-account fee. Work includes Search campaign builds, trade negative keyword block lists, Google Tag Manager, GA4, Enhanced Conversions, browser-to-server duplicate checks on Stape, and one-page monthly reports.

Independent Google Ads and Conversion Tracking Specialist

Frelancer • ZZP

Nov 2021 - Present • 5 yrs

I build and run Google Search, Performance Max, and Local Services Ads for local trades: cleaning, plumbing, auto detailing (PPF and tint), pest control, HVAC, roofing, and garage door repair. I block DIY and competitor searches before launch, and I test every call and form in Google Ads, GA4, and Tag Manager. Verified records include cutting a cleaning account's CPL from $149 to $27.89.