Sadik

Digital Advertising & Social Media Specialist

Self employed / Freelance • Freelance

Jan 2024 - Present • 2 yrs 9 mos

Worked as a Digital Marketing & Data Collection Specialist on various client projects, delivering effective digital marketing campaigns and survey solutions. **Key Responsibilities:** - Planned, launched, and optimized Facebook Ads campaigns to generate leads, sales, and brand awareness. - Managed Google Ads campaigns, including keyword research, audience targeting, campaign optimization, and performance analysis. - Handled Social Media Management by creating content strategies, scheduling posts, engaging with audiences, and growing brand presence across Facebook and Instagram. - Designed professional KoboToolbox forms and XLSForms for digital surveys, field data collection, monitoring, and evaluation projects. - Developed survey forms with advanced features such as skip logic, validation rules, repeat groups, cascading select options, calculations, and multilingual support. - Analyzed campaign performance using key metrics such as CTR, CPC, CPA, ROAS, and conversion tracking to improve advertising results. - Collaborated with clients to understand project requirements and deliver customized digital marketing and data collection solutions. - Maintained accurate project documentation and ensured timely delivery of assigned tasks. **Skills:** - Facebook Ads - Google Ads - Social Media Management - KoboToolbox Form Design - XLSForm Development - Digital Marketing - Lead Generation - Campaign Optimization - Audience Targeting - Performance Analytics - Survey Design - Data Collection & Reporting