Radha

Local SEO & Google Business Profile Optimization for Dental Clinic

Sri • Freelance

Mar 2026 - Present • 7 mos

### Local SEO & Google Business Profile Optimization – Sri Solai Dental & Orthodontic Centre, Chennai Worked on the Google Business Profile (GBP) and local SEO strategy for Sri Solai Dental & Orthodontic Centre, a dental clinic located in Arumbakkam, Chennai. My work focused on improving local search visibility, strengthening the clinic's Google Business Profile, and creating a consistent content and optimization system designed to generate more calls, enquiries, directions, and local patient discovery. ### Key Responsibilities • Google Business Profile optimization and ongoing management • Local keyword research for dental services and Chennai/Arumbakkam searches • Service and category optimization for dental and orthodontic treatments • GBP post strategy and content planning • Creation of service-focused posts for crowns, bridges, dental implants and other treatments • Educational and FAQ-based Google Business Profile content • Google Business Profile photo optimization and SEO-friendly file naming • Local SEO competitor research and analysis • Review and reputation strategy • Monitoring GBP performance metrics such as searches, views, calls and direction requests • Local ranking analysis using geo-grid scans • Identification of local visibility gaps and ranking opportunities • Development of a structured monthly GBP content strategy • Optimization of content around high-intent local dental search terms ### Local SEO Focus The strategy focused on connecting the clinic's services with location-based searches such as dental services in Arumbakkam and Chennai, while building stronger relevance through service content, local keywords, photos, educational posts and consistent GBP activity. This project gave me hands-on experience working with a real local healthcare business and applying Google Business Profile and Local SEO strategies in a competitive local market.