Mohammad A

Marketing Specialist

Olympic M&A • Freelance

Aug 2025 - Present • 1 yr

For olympicma.com, we provide end-to-end digital growth management—from building the platform to consistently generating and converting leads into paying customers. We handle website development and ongoing updates, ensuring the site stays fast, secure, mobile-friendly, and conversion-optimized. On the organic side, we run both On-Page and Off-Page SEO: technical fixes, keyword-focused content optimization, internal linking, metadata improvements, and authority building through high-quality off-site placements and citations to improve rankings and inbound traffic. To drive consistent inquiries, we manage website lead generation, including landing pages, forms, call-to-action placement, tracking, and conversion rate improvements. We also run and optimize Google Ads, covering campaign structure, keyword strategy, ad copy, extensions, conversion tracking, budget control, and ongoing performance tuning to reduce cost per lead while increasing qualified opportunities. Beyond acquisition, we manage the full lifecycle: lead nurturing and deal closing support, including follow-up sequences, pipeline tracking, appointment setting workflows, and performance reporting—so no lead goes cold. We oversee full GoHighLevel management for lead capture and conversion into customers: CRM setup, pipeline stages, automations, SMS/e-mail follow-ups, call tracking, booking calendars, tags, segmentation, and analytics to ensure leads are handled quickly and consistently. We also manage social media to maintain brand presence and build trust through consistent posting, content planning, engagement, and audience growth. Finally, we run cold e-mail marketing using Instantly, including lead list targeting, campaign setup, deliverability best practices, sequence writing, A/B testing, inbox management, and reply handling—designed to generate new opportunities and feed the sales pipeline continuously.