s
salvansdejager

Alex S

@salvansdejager

Paid Social Specialist

Spanje
Spaans, Catalaans, Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
I am an accomplished marketing professional with experience in digital advertising and campaign management. I've honed my skills in devising app performance strategies, executing social media advertising campaigns, conducting A/B testing, and managing budgets. I thrive in team environments.... Lees meer

Skills

s
salvansdejager
Alex S
offline • 

Bekijk mijn diensten

Betaalde social media
I will build your high performance full funnel ads strategy for meta and tiktok
VanafUS$ 200 / projectMeer informatie

Werkervaring

Tech_Hub

Paid Social Specialist at Leadtech

Tech Hub • Fulltime

Dec 2023 - Present • 2 yrs 11 mos

User Acquisition & Scaling: Developed and executed comprehensive acquisition strategies for multiple subscription-based apps, managing high-scale monthly budgets while maintaining efficiency. LTV & ROAS Optimization: Analyzed and optimized campaigns based on pLTV (predicted Lifetime Value) to maximize ROAS and ensure long-term profitability. Value-Based Bidding: Successfully implemented various value-optimization strategies to prioritize high-quality user segments and improve conversion quality. Technical Attribution & Privacy: Extensive experience using MMPs (AppsFlyer/Adjust) for deep-funnel attribution and navigating SKAdNetwork frameworks for optimized iOS performance. Full-Funnel & Retention: Managed retargeting and win-back campaigns to boost user retention and minimize churn within the subscription lifecycle. Partner Collaboration: Worked closely with key partners, including Meta and TikTok, to leverage platform-specific insights and beta features to enhance performance. A/B Testing & Creative Analysis: Conducted continuous A/B testing on both performance settings and ad creatives to identify winning trends and improve conversion rates. Reporting & Strategic Refinement: Responsible for presenting key results to stakeholders and ensuring continuous strategy optimization based on data-driven insights.

albelli

Display & Paid Social Specialist

albelli • Fulltime

Apr 2023 - Dec 2023 • 8 mos

- Design and implementation of new App performance strategy Page 1 of 4 - Creation, monitoring, analysis and optimization of advertising campaigns on Facebook/Instagram. - Coordination and monitoring with GDN and YT Team for full funnel campaigns - Designing forecasting and strategies for Central OKRs - Brief design needs for asset creation - Budget management and forecasting in BENELUX and DACH regions. - Design automation strategies through Smartly

Glovo

Paid Social Specialist

Glovo • Fulltime

Dec 2021 - Apr 2023 • 1 yr 4 mos

Design and implementation of new customers acquisition strategies in Western Europe regions. Creation, monitoring, analysis and optimization of advertising campaigns on Facebook/Instagram. Coordination and monitoring with Agency for Twitter Ads Globally. A/B testing of advertising bidding strategies, automated ad campaigns and audiences. Analysis of the test results in order to find the best fit for our countries. Budget management and forecasting in Western Europe regions. Assistance in Product catalog update, events management and attribution.