Raja Junaid

Amazon Brand Account Manager

Amazon • Freelance

Mar 2020 - Present • 6 yrs 7 mos

Managed multiple Amazon seller accounts across different niches Increased sales through optimized listings and PPC campaigns Launched new products with successful ranking strategies Improved account health and resolved policy issues Conducted in-depth keyword and competitor research

Senior Brand Manager

Launch n Ads • Fulltime

Feb 2020 - May 2025 • 5 yrs 3 mos

Served as a Senior Brand Manager at a Canadian based eCommerce and digital marketing agency Launch n Ads, managing Amazon brands and driving their overall marketplace growth and performance. • Managed end-to-end Amazon Seller Central and Vendor Central operations for multiple brands across different categories and marketplaces. • Developed and implemented Amazon growth strategies covering catalog management, listing optimization, SEO, PPC, inventory planning, promotions, and account health. • Led Amazon PPC strategy, including campaign setup, keyword research, bid optimization, search term analysis, negative targeting, and performance monitoring to improve efficiency and profitability. • Conducted competitor and market research to identify growth opportunities, pricing trends, keyword opportunities, and potential product expansions. • Optimized product listings, including titles, bullet points, descriptions, backend search terms, variations, and overall content structure. • Managed A+ Content, Brand Stores, Brand Registry, product launches, catalog issues, and Amazon case management. • Monitored sales, traffic, conversion rates, advertising performance, inventory levels, and profitability to support data-driven decision-making. • Worked closely with clients, internal teams, designers, and other specialists to ensure smooth execution of brand strategies and marketplace initiatives. • Prepared regular performance reports and provided actionable recommendations based on marketplace and advertising data. • Resolved complex Amazon account, catalog, listing, variation, compliance, and operational issues while maintaining strong account health. • Supported new product launches from initial research and listing setup through PPC activation, optimization, and ongoing growth management. This role strengthened my expertise in Amazon brand management, marketplace strategy, PPC, catalog optimization, and long-term eCommerce growth.