
Samama babar
Zoho CRM Specialist Automation, Integrations, and Business Workflows
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Zoho CRM Specialist
Upwork • Freelance
Dec 2022 - Present • 3 yrs 6 mos
I have partnered with clients across the US, UK, UAE, and Australia to design, implement, and optimize multi-platform CRM environments. My focus is on translating complex business requirements into structured CRM systems that improve visibility, automate operations, and support scalable growth. Key Responsibilities: - Led end-to-end CRM implementations across Zoho One, Salesforce, and integrated business systems - Designed scalable data models, custom objects, modules, and pipeline architectures - Built workflow automation, approval processes, task routing logic, and lifecycle management systems - Developed advanced CRM customizations including role-based access controls, dashboards, and system logic - Engineered API integrations with third-party platforms such as WhatsApp, Stripe, Zoom, and Google Workspace - Implemented Salesforce Flows, Apex logic, and UI enhancements for process optimization