Samiul Thalha

Google Ads & E-commerce Growth Manager

Gemsand Jewels UK • Fulltime

Dec 2024 - Present • 1 yr 9 mos

Digital Marketing & E-commerce Growth Specialist – Gemsand Jewels UK At Gemsand Jewels UK, I am responsible for managing and scaling the complete Google ecosystem to drive consistent and profitable online sales. My role combines paid advertising strategy, Merchant Center optimization, and website performance enhancement to maximize revenue growth. Core Responsibilities: Full management of Google Ads (Search, Shopping, Performance Max, Display) Setup, optimization, and compliance management of Google Merchant Center Product feed optimization (titles, descriptions, GTIN, attributes, policy compliance) Conversion tracking setup (GA4, Google Tag Manager, enhanced conversions) Website optimization focused on user experience (UX) and conversion rate improvement Performance analysis, A/B testing, and scaling profitable campaigns Key Achievements: Generated strong and consistent sales growth through optimized Google Shopping & PMax campaigns Improved product feed quality score, leading to better ad visibility and lower CPC Increased ROAS through strategic audience targeting and smart bidding optimization Reduced wasted ad spend by refining keywords, search terms, and negative lists Enhanced website conversion rate by improving landing pages and checkout flow Ensured full Google Merchant Center compliance to prevent suspensions and disapprovals By aligning paid traffic strategy with feed optimization and website performance, I have built a scalable and profitable advertising structure that continuously drives high-intent buyers and sustainable revenue growth.

Google Ads & E-Commerce Growth Manager

Freedom Flag Shop • Fulltime

Nov 2023 - Present • 2 yrs 10 mos

Google Ads & E-Commerce Growth Manager Freedom Flag Shop At Freedom Flag Shop, I manage the complete Google advertising ecosystem to generate consistent, profitable online sales. My role focuses on scaling revenue through data-driven Google Ads strategies, advanced Google Merchant Center optimization, and website performance improvements. I oversee and optimize Search, Shopping, and Performance Max campaigns to capture high-intent buyers while maintaining strong ROAS and controlled CPA. Through strategic campaign structuring, keyword refinement, audience segmentation, and smart bidding, I continuously improve conversion performance and eliminate wasted ad spend. On the Merchant Center side, I manage full product feed optimization — including titles, attributes, GTIN compliance, policy adherence, and structured data improvements — ensuring maximum visibility and reduced disapprovals. This directly enhances product ranking in Google Shopping and improves click-through rates. Beyond paid traffic, I also optimize the website experience to increase conversion rates. This includes improving landing page structure, product presentation, trust signals, and checkout flow to maximize sales from every visitor. Key Impact: Scaled profitable Google Shopping & Performance Max campaigns Increased sales volume while improving ROAS Reduced wasted ad spend through search term optimization Improved product feed quality for stronger Shopping performance Strengthened overall sales funnel efficiency By aligning paid traffic, feed optimization, and on-site conversion strategy, I help build a scalable and sustainable revenue system that drives consistent growth.