Samm H

Ecommerce Paid Ads & Online Advertising Specialist

Jan 2026 - Present • 7 mos

Planned, launched, and managed paid advertising campaigns across Meta and Google Ads for a growing apparel brand, overseeing a consistent monthly ad spend and reporting directly on return on ad spend. Restructured the Meta Ads account architecture, separating prospecting and retargeting campaigns, which improved ROAS from 1.8x to 3.4x within three months. Built and tested more than 40 ad creative variations using structured hooks and offer angles, identifying top performers that cut cost per acquisition by 26%. Managed Google Shopping campaigns alongside search ads, optimizing product feed data to improve impression share and click-through rate. Delivered weekly performance reports translating raw ad metrics into clear, actionable recommendations for the client's leadership team. Worked closely with the creative team to align ad messaging with seasonal promotions and product launches.

TikTok Shop Growth Manager

Oct 2025 - Present • 10 mos

Lead TikTok Shop strategy and daily operations for an emerging beauty brand, from product listing optimization to affiliate creator recruitment. Built a structured creator outreach system that onboarded over 60 affiliate partners in four months, driving a 41% increase in shop-attributed revenue. Optimize product listings with keyword-rich titles, structured descriptions, and compliant imagery to improve discoverability within TikTok's shop algorithm. Plan and execute TikTok Shop livestream selling events, coordinating with hosts on scripting and offer structure, resulting in three sessions surpassing $10K in single-session sales. Monitor performance metrics including click-through rate, conversion rate, and GMV per creator to identify and scale top-performing partnerships. Manage compliance with platform content and product policies to avoid listing suspensions.

Shopify Developer & Theme Customization Specialist

Mar 2025 - Present • 1 yr 5 mos

Engaged to rebuild an underperforming Shopify storefront from a generic theme into a fully custom, conversion-focused design. Wrote and modified Liquid, HTML, CSS, and JavaScript to build custom sections, sticky add-to-cart bars, and a bundling feature that increased multi-item purchases by 31%. Migrated the store from an older theme framework to Shopify 2.0 sections, improving editor flexibility for the client's internal team without needing a developer for future edits. Integrated third-party apps for subscriptions, reviews, and upsell funnels, resolving conflicts that had previously caused checkout errors. Optimized site architecture and metadata for on-page SEO, contributing to a 19% increase in organic search traffic over five months. Delivered ongoing maintenance and bug fixes, maintaining 99.9% uptime across two major sales events.