Sammy Jay
Growing Music, Reaching Real Listeners
Skills
Bekijk mijn diensten


Portfolio
Werkervaring
Spotify Ads Manager
Spotify
Feb 2006 - Sep 2026 • 20 yrs 7 mos
I manage Spotify advertising campaigns for independent artists, bringing long-term platform experience and a pioneer-level understanding of Spotify Ads since its early advertising system. I set up, optimize, and scale Audio, Video, and Marquee campaigns to drive targeted listener growth and stronger ROI. I build audiences using genre, location, real-time listening habits, and fan activity, while managing budgets for efficient campaign performance. I analyze Spotify for Artists data to identify listener trends, engagement, and growth opportunities. I also A/B test ad creative, messaging, and targeting to improve results. My focus is turning campaign data into actionable strategies that help artists reach relevant listeners, increase streams, grow monthly listeners, and build lasting audiences.
YouTube Music Promoter & Video Growth Specialist
YouTube
Jun 2005 - Sep 2026 • 21 yrs 3 mos
I manage YouTube music promotion and video growth campaigns for independent artists, helping music videos, lyric videos, and audio tracks reach relevant audiences and generate organic views, subscribers, watch time, and engagement. I optimize titles, descriptions, tags, hashtags, keywords, and metadata using YouTube SEO best practices. I create and manage YouTube Video Ads through Google Ads, carefully targeting audiences by music interests, demographics, location, and viewing behavior while managing budgets efficiently. I develop high-CTR thumbnail concepts and use YouTube Shorts to expand reach and attract new viewers. I analyze YouTube Analytics to track traffic sources, audience retention, watch time, engagement, and subscriber growth, using performance insights to refine content and promotion strategies and strengthen long-term fan retention.
Fiverr Music Promotion Specialist
Fiverr
Feb 2010 - Sep 2026 • 16 yrs 7 mos
I began my freelance journey on Fiverr in 2010, and over the past 16 years, I’ve built deep hands-on experience in music promotion and helping independent artists reach wider audiences. Through consistency, hard work, and a strong commitment to quality, I successfully grew my original Fiverr account to Level 2 Seller status. Unfortunately, I experienced a serious period of illness that required me to step away from work for an extended time. During my prolonged absence and inactivity, my original account was eventually closed. Today, I’m fully recovered and starting fresh with this new account. While the account is new, my experience is not. I bring 16 years of industry knowledge, proven music promotion strategies, and the same professional standards that helped me earn Level 2 status. My goal is simple: deliver reliable, high-quality work that helps independent artists grow.