Samuel Lopez

SEO & Google Ads Consultant

Forscaler • ZZP

Mar 2026 - Present • 7 mos

I set up my own consultancy to work with clients in a more structured way: a defined method and ongoing monthly work rather than one-off projects. I help businesses get found on Google by the people already searching for what they sell: organic SEO (technical, on-page, content and search intent research), Google Business Profile optimization for businesses with a physical location, and Google Ads when a client needs results from day one. Recent results: A client's website went from not being indexed at all to 62,200 organic clicks and 425,000 impressions in 16 months, with no paid advertising. A restaurant in Madrid went from 3,122 to 9,020 monthly interactions on its Google Business Profile in a single month, with calls going from 181 to 372. It now ranks #1 on Google Maps in its category. How I work: full audit first (site, competitors and how people actually search in that market), then technical fixes, structure and content, in that order. And I report in business language, leads and calls, rather than technical metrics. Certified by Google in Google Ads Search, Google Ads Measurement and Google Analytics.

SEO Specialist & SEO Content Writer

Fiverr • Freelance

Oct 2023 - Present • 3 yrs

I started freelancing while studying, applying what I was learning about SEO to real client projects. It quickly became my main line of work. Since then I've worked with 25+ clients here, every one of them rating the work 5 stars, across very different industries and countries: a diving travel agency in Indonesia, wine and perfume ecommerce in Spain, private investigation firms in the US, software companies, restaurants and wellness businesses. What clients hire me for: SEO content and copywriting. Articles, landing pages and web copy built around real search intent, not just keywords. I research first what the user actually expects to find for that search, and every piece is reviewed at least three times before delivery. SEO audits and keyword research. Finding the opportunities that are genuinely within reach, and the technical issues holding a site back. Website copy reviews and translations. Making sure a translated site reads naturally and still works for search. What clients mention most in reviews: speed, clear communication, and focusing on what actually moves the needle instead of padding the work. The difference with most writers here is simple: I'm an SEO who writes, not a writer who picked up some SEO. The research behind the text is the same research I'd do if I were ranking the site myself.