
Sanath Bhat
B2B SEO and Content Strategist
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Portfolio
Werkervaring
Growth Marketer
ICICI Bank • Fulltime
Jan 2019 - Present • 7 yrs 6 mos
Solo growth owner for a global IT certification body operating across EMEA and APAC — responsible for organic acquisition, content strategy, B2B lead generation, and partner marketing across 10+ multilingual markets. → Manage end-to-end SEO across 10+ country markets including UK, Netherlands, Brazil, Singapore, India, and Australia — covering keyword strategy, technical SEO, hreflang implementation, and GSC/GA4 performance monitoring → Built B2B content programs targeting enterprise buyers (L&D Directors, CTOs, HR Managers) for certification products including AICP, SIAM, and AISP → Designed and launched a B2B GTM microsite for an AI certification product — enterprise messaging, ActiveCampaign CRM integration, and ATO partner acquisition flow → Led a full site redirect mapping project covering 200+ URLs across regional subfolders during structural migration → Built outbound cold email sequences targeting L&D departments in Benelux — copy, segmentation, and ActiveCampaign automation → Produced multilingual WordPress content via REST API and managed WPML configuration across regional language variants → Ran quarterly GSC audits identifying CTR collapse despite improving rankings — delivered prioritised fix plans by market and product line