
Sanwal Rizwan D
Performance Marketing Specialist
Skills

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Portfolio
Werkervaring
Performance Marketing Trainer & E-commerce Strategist
Brand Master Academy • Freelance
Mar 2025 - Mar 2026 • 1 yr
Worked as a Performance Marketing Trainer and E-commerce Strategist at Brand Master Academy, mentoring individuals and business owners on how to build, manage, and scale profitable ad campaigns. Trained students on Meta, TikTok, and Snapchat Ads, focusing on real-world strategies including campaign structure, audience targeting, creative testing, and scaling techniques. Provided hands-on guidance in Pixel setup, Conversion API, and tracking systems to ensure accurate data and performance optimization. Helped learners understand full-funnel marketing, from traffic generation to conversion and retention, enabling them to launch and manage profitable eCommerce campaigns independently.
Performance Marketing and MultiChannel Campaign Optimization Expert
Web3 Digital Marketing • Freelance
Jan 2024 - Dec 2025 • 1 yr 11 mos
Worked as a Performance Marketing Specialist at Web3 Digital Marketing, managing and optimizing multi-channel ad campaigns across Meta (Facebook & Instagram), TikTok, and Snapchat. Specialized in full-funnel strategy, from audience research and creative testing to scaling high-performing campaigns. Implemented advanced tracking systems including Facebook Pixel, Conversion API (CAPI), Google Tag Manager, and Google Analytics to ensure accurate data and performance optimization. Focused on driving measurable results, improving ROAS, reducing CPA, and increasing conversions for eCommerce and service-based businesses. Managed multiple client accounts, conducted A/B testing, and continuously optimized campaigns based on real-time data insights.
E-commerce Marketing Specialist
MarketingProfs • Freelance
Apr 2024 - Jun 2025 • 1 yr 2 mos
Worked as an E-commerce Marketing Specialist at MarketingProfs, managing and scaling online stores through performance-driven advertising and conversion optimization. Handled end-to-end campaign execution across Meta, TikTok, and Snapchat Ads, focusing on product-based scaling strategies. Built high-converting funnels, optimized product pages, and implemented retargeting systems to maximize revenue and customer lifetime value. Specialized in Pixel tracking, Conversion API, and data-driven decision making to improve ROAS and reduce acquisition costs. Continuously tested creatives, audiences, and offers to identify winning combinations and scale profitable campaigns for eCommerce brands.