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Sasha Cruz
@sashacruz455
Project driven brand, marketing and digital transformation specialist
India
Engels
Over mij
I help startups, agencies & growing brands manage marketing projects, improve brand communication & streamline execution. With experience in brand strategy, campaign management, SEO audits & cross-functional coordination, I combine strategic thinking with reliable execution. I’m known for clear communication, structured workflows, and delivering high-quality work on time. Whether you need marketing operations support, campaign coordination, or strategic guidance, I’m here to help your projects move smoothly from idea to execution.
Let’s build something impactful together.
Skills
Sasha Cruz
offline •
Gemiddelde reactietijd: 1 uur
Bekijk mijn diensten
Projectmanagement
I will brand management, digital transformation, project planning
Projectmanagement
I will coordinate your complex projects
Portfolio
Werkervaring
Client Servicing Director at Designanswers
Design Headquarters • Parttime
Apr 2023 - Jan 2026 • 2 yrs 9 mos
Key Clients: Canara HSBC Life Insurance, American Express, PNB Life Insurance • Served as a strategic lead communications consultant for American Express and Canara HSBC Life Insurance, defining premium brand positioning and long-term narrative strategies for high-value financial portfolios • Conceptualised & executed integrated, multi-channel communication frameworks that translated complex financial products into clear, consumer-centric narratives across earned, owned and paid ecosystems • Directed end-to-end creative development for digital content platforms & AVs, ensuring absolute brand integrity and compliance within highly regulated environments • Balanced high-level brand storytelling with performance-led engagement to strengthen brand equity & market leadership for enterprise clients • Managed complex agency & media ecosystems, ensuring high-quality, timely delivery of strategic communication programs aligned with business acquisition & engagement goals • Drove measurable outcomes across brand performance & audience engagement, linking communication efforts directly to business growth & market impact
Head Digital
Milestone Inc • Fulltime
Mar 2022 - Apr 2023 • 1 yr 1 mo
Clients Managed: 400+ Global & India-based enterprise clients across Retail, BFSI, Hospitality & Tech • Led a 50+ member CoE delivering SEO, Local, Paid & Content services with enterprise-level PM governance. • Achieved 10% faster onboarding, 90% SLA adherence, >80% billability and 30% efficiency gains via automation. • Managed USD 6.5M annual delivery portfolio, ensuring on-time project fulfillment across multiple pods. • Implemented PM tools, capacity planning and standardised SOPs to streamline delivery at scale.
Director Client Services
Hakuhodo India • Fulltime
Aug 2018 - Jan 2022 • 3 yrs 5 mos
Clients Managed: Mitsubishi Electric India, Maruti Suzuki India Mitsubishi Electric India • Led the digital transformation program — website overhaul, funnel optimisation, SEO, analytics and performance marketing. • Managed a cross-functional team of 30+ across tech, media, analytics, content and creative. • Delivered multi-phase website migration, UI/UX upgrades, organic traffic growth and improved campaign KPIs. Maruti Suzuki India • Led the pan-India hyperlocal digital program, digitising 300+ dealers & 900+ showrooms. • Rolled out dealer websites, social assets, performance marketing systems and SOPs for end-to-end adoption. • Built scalable hyperpersonalised marketing frameworks improving leads 5X, reducing CPL by 45% & garnered 100% real estate on search. • Conceptualised & executed multiple business AV’s for OEM’s international conference.
