
Schafer H
Crowdfunding Campaign Manager
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crowdfunding campaign manger
Schafer Launch Agency • Fulltime
Sep 2017 - Present • 9 yrs
Planned, launched, and managed crowdfunding campaigns on platforms such as Kickstarter, Indiegogo, and GoFundMe. Developed high-converting campaign pages including persuasive copywriting, reward structuring, storytelling, and visual strategy. Created pre-launch marketing strategies including email list building, landing pages, and lead generation funnels. Managed paid advertising campaigns (Facebook & Instagram Ads) to increase backer acquisition and ROI. Conducted competitor research and market validation to position projects effectively. Built influencer outreach campaigns to drive early traction and social proof. Provided post-launch optimization strategies to increase funding momentum. Assisted clients in reaching funding goals ranging from startup validation to six-figure raises.