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Stefan S
@schwimedia
Leadgen Performance Specialist
Duitsland
Duits, Engels
Over mij
I am a Leadgen Performance Specialist focusing on restructuring and scaling complex Paid Search accounts across Google and Microsoft. I specialize in developing performance architectures and scaling strategies for budgets ranging from small setups to enterprise volumes in the double-digit millions.
Skills
Stefan S
offline •
Bekijk mijn diensten
Beoordeling en optimalisatie van reclame
I will audit your google ads account and find wasted ad spend
Marketingmanagement voor zoekprogramma's
I will manage and optimize your google ads campaigns
Portfolio
Werkervaring
Performance Marketing (Paid Search)
LinkedIn • ZZP
Sep 2014 - Present • 12 yrs 2 mos
Strategic consulting and hands-on management in Paid Search across Google Ads and Microsoft Ads, with a strong focus on lead generation. Specialized in restructuring mature accounts, reactivating stagnant performance setups, and developing scalable campaign architectures. Focused on sustainable performance growth through clear optimization frameworks, efficient budget allocation, and data-driven decision-making. Available for project-based engagements as well as long-term account management.
Senior Performance Marketing Manager
audibene • Fulltime
Oct 2023 - Feb 2026 • 2 yrs 4 mos
Led and strategically developed complex Paid Search structures with significant monthly advertising spend. Responsible for restructuring established SEA and Performance Max accounts, developing scalable campaign architectures, performance analysis and data-driven budget allocation, writing conversion-focused ad and landing page copy, identifying CRO opportunities in close collaboration with internal teams, and driving sustainable growth and efficiency improvements across all Paid Search channels.
Performance-Marketing
VNR • Fulltime
Dec 2017 - Oct 2023 • 5 yrs 10 mos
Responsible for the strategic management and performance optimization of paid media activities with annual advertising spend in the eight-figure range. Key areas included agency management, ROI and DOI optimization, scalable Google Ads and Native Advertising structures, tracking and attribution, conversion-focused landing page optimization, workshops, and privacy-compliant tracking implementations.
