Seemab Haider

Analytics Manager

Game District • Fulltime

Dec 2025 - Aug 2026 • 8 mos

- Lead monetization analytics and revenue optimization across 24+ game studios and 1,000+ games, partnering with Product, Studio, and Monetization teams. - Analyze Revenue, eCPM, Fill Rate, Show Rate, Impressions, and network performance across GEO, platform, ad format, and game dimensions to identify revenue opportunities. - Develop GEO-tiering, waterfall floor, and bid-floor strategies using country, network, and ad-format performance to optimize revenue, eCPM, fill, and impressions. - Lead network, waterfall, and bid-floor experiments, applying controlled testing, analytical cutoffs, and independent validation to ensure reliable monetization decisions. - Translate descriptive analytics into prescriptive recommendations across GEO prioritization, network optimization, floor adjustments, and ad-format strategy. - Build scalable monetization frameworks, reporting, and issue-tracking systems that connect data → insights → experimentation → strategic actions across the game portfolio. - Research emerging monetization strategies including hybrid monetization, dynamic pricing, header bidding, AI-driven monetization, LiveOps, adaptive ad frequency, and incrementality testing.

Robotics Engineer

Sapphire Retail Limited • Fulltime

Nov 2025 - May 2026 • 6 mos

~ Leading Robotic Process Automation (RPA) initiatives to automate operational workflows and improve business efficiency across multiple departments. ~ Working closely with cross-functional teams including IT, Logistics, Warehouse, Courier, Operations, and CRM stakeholders to gather requirements and deliver scalable automation solutions. ~ Preparing and managing BRDs (Business Requirement Documents), PRDs (Product Requirement Documents), FRDs (Functional Requirement Documents), and UAT processes for in-house development projects. ~ Coordinating with the internal development team to translate business requirements into technical solutions and ensure successful project delivery. ~ Managing Salesforce CRM automation workflows and system enhancement initiatives to streamline business operations and reporting. ~ Designed and developed an AI-powered Sentiment Analysis platform during the first week at Sapphire Retail to analyze customer NPS feedback with 92% accuracy. ~ Built automation workflows capable of identifying customer sentiment, complaint categories, and department-level accountability using AI and NLP-based analysis. ~ Developed advanced social media automation solutions integrating Instagram and Facebook comment/DM analysis through web scraping and AI-driven automated response systems. ~ Contributing hands-on to solution development using SQL, Python, Power BI, AI tools, and automation technologies to accelerate project execution and innovation. ~ Collaborating with stakeholders to improve customer experience, operational efficiency, and business decision-making through data-driven automation initiatives. ~ Supporting digital transformation initiatives by identifying process gaps, reducing manual workloads, and implementing intelligent automation solutions across the organization.

Business Intelligence Analyst

PTCL

Dec 2024 - Feb 2026 • 1 yr 2 mos

~Analyze customer complaint trends across zones, regions, and exchanges to identify patterns and root causes ~ Monitor complaint ratios and design data-driven strategies to improve service quality and customer satisfaction ~ Extract and process large datasets using SQL, including advanced queries and CTEs ~ Clean, validate, and transform data to ensure accuracy and consistency for reporting ~ Build interactive dashboards in Power BI to provide insights to stakeholders and leadership ~ Collaborate with cross-functional teams including Ufone, ONIC, and Telenor for data alignment and issue resolution ~ Conduct forecasting and predictive analysis to estimate future complaint volumes and support proactive decision-making ~ Provide actionable insights to reduce operational inefficiencies and improve customer experience