Sergio R
Social Media Designer
Skills
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Portfolio
Werkervaring
Lead Visual Producer
Adobe Inc. • ZZP
Dec 2024 - Present • 1 yr 9 mos
Founded and directed an independent visual production studio specializing in high-end branding, digital storytelling, and commercial media. I leverage this full-cycle production experience to help brands translate their core identity into cohesive digital assets that drive engagement and client trust. Key functions & client solutions: • Directed visual strategy, art direction, and digital asset workflows for lifestyle, culinary, and emerging commercial brands. • Built high-impact social media assets, marketing materials, and promotional layouts optimized for digital distribution. • Solved visual consistency challenges for businesses by establishing clear aesthetic standards, color systems, and storytelling frameworks.
Audiovisual Content Producer
Parcia • Fulltime
Jun 2024 - Apr 2026 • 1 yr 10 mos
Specialized in adapting dynamic audiovisual content for TikTok and vertical social platforms, delivering high-impact assets for major commercial brands across the beauty, personal care, beverage, and hospitality sectors. Key highlights: • Successfully adapted and optimized digital content for top international dining and hospitality brands, including Italianni’s, The Cheesecake Factory, Chili’s, and P.F. Chang’s. • Built high-retention vertical assets tailored to platform trends, driving brand awareness and organic reach. • Handled creative adaptation, visual pacing, and brand guideline compliance across multiple high-volume client accounts.