Shagun Malhotra
Helping Brands Grow digitally through Content and Outreach
Skills
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Werkervaring
Digital Growth Associate
Hoop • Fulltime
May 2025 - Apr 2026 • 11 mos
• Managed end-to-end content creation for YouTube and LinkedIn, including scripting, AI voiceovers, editing, publishing, and content optimization. • Planned and maintained content calendars to ensure consistent posting, audience engagement, and brand visibility across digital platforms. • Created 50+ creatives including LinkedIn carousels, infographics, thumbnails, social media posts, and promotional graphics using Canva and other design tools. • Worked on LinkedIn content strategy and personal branding by creating engaging content focused on business growth, marketing insights, and audience engagement. • Executed social media strategies across LinkedIn, YouTube, Instagram, and Facebook to improve reach, engagement, and online presence. • Applied on-page SEO techniques including keyword optimization, meta tags, headings, internal linking, and content structuring for better visibility and rankings. • Assisted in LinkedIn lead generation and outreach campaigns by identifying prospects, sending personalized messages, and supporting B2B communication efforts. • Built and managed cold email outreach sequences using tools like Instantly.ai and Reply.io to improve outreach efficiency and response rates.