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Google Ads Specialist – Dental Clinic (Ireland) | Slievemore Dental (Client Project)

slievemoredental • Fulltime

Dec 2020 - Present • 5 yrs 9 mos

I am managing Google Ads campaign setup, management and optimization for a dental clinic based in Ireland. I am helping to increase bookings and calls on a regular basis using local search-based strategies. 📊 Key Responsibilities: • Search Ads and Call Ads campaign setup and optimization • High-intent keyword research and budget optimization • Conversion tracking setup (Calls, Forms, Bookings) • Landing page performance improvement • Regular campaign monitoring and scaling 📈 Tools Used: • Google Tag Manager • GA4 (Google Analytics 4) • CallRail Call Tracking 💰 Campaign Details & Results: • Monthly Budget: €20,000+ • Revenue Generated: €103,589.80 • 9,116+ Bookings/Leads • Average Cost per Booking: €11.36

Google Ads Specialist (Dental Lead Generation) | Smil & FL Dental Clinic

smilandfl • Fulltime

Dec 2021 - Dec 2025 • 4 yrs

I am setting up, managing and optimizing a Google Ads campaign for a dental clinic in the USA. I increased the clinic's patient bookings using high-intent keyword targeting, call ads, conversion tracking and landing page optimization. 📊 Key Responsibilities: • Search Ads and Call Ads campaign setup and optimization • High-intent keyword research and budget optimization • Conversion tracking setup (Calls, Forms, Bookings) • Landing page performance improvement • Regular campaign monitoring and scaling 📊 Key Results: • $274K+ ad spend managed • 2,200+ bookings/leads generated • Cost per booking reduced to ~$39 • Increased phone calls and appointment quality Tools: Google Tag Manager, GA4, Call Tracking, Landing Page Optimization

Google Ads Case Study for Pet Groomer Expert – Cat Grooming Services in Ontario

furseason.ca • Freelance

Dec 2023 - Nov 2025 • 1 yr 11 mos

o generate high-quality leads and increase local visibility for a professional cat grooming service business that had previously failed to get conversions despite running ads. 🧩 Challenges: Client had run Google Ads before but received zero conversions. The existing landing page lacked clarity and a strong call-to-action (CTA). Limited brand awareness in competitive local markets like Oakville and Hamilton. 🚀 Strategy & Execution: ✅ Campaign Type: Launched a combined Search + Performance Max campaign to capture both high-intent searchers and cross-channel audiences. ✅ Keyword Targeting: Focused on commercial-intent keywords such as: “Cat grooming near me” “Best cat grooming in Oakville” “Flea treatment for cats Hamilton” “Cat shaving service” ✅ Ad Extensions & Assets: Implemented sitelink extensions and call extensions Ran remarketing ads targeting visitors of the Cat Grooming page ✅ Landing Page Optimization: Rebuilt the landing page with a clean layout, trust elements, and a strong CTA (“Call Now to Book Your Cat’s Grooming!”) Added a click-to-call button and a fast-loading mobile layout 📈 Results (March 2025): 🧾 Total Spend CA$681 ✅ Total Conversions 186 📞 Cost/Conversion CA$3.66 🔍 Clicks 606 📊 Conversion Rate ~30.7%