
Md. Shahin Alam
Google Ads Expert, PPC, Pmax, GTM, Google Analytics 4 Conversion Tracking
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Digital Marketing Specialist (Google Ads Expert)
Service Lead Digital Marketing • Freelance
Jan 2026 - Mar 2026 • 2 mos
Title: Digital Marketing Specialist (Google Ads Expert) Company name: Hometown Inspections Employment type: Freelance Industry: Home Services Description (Job History & Achievements): Worked as a dedicated Google Ads Specialist for Hometown Inspections, a leading service provider in Central Florida. I was responsible for strategizing and managing high-intent search campaigns to drive local lead generation. Key Responsibilities & Achievements: Campaign Strategy: Developed and executed targeted Google Search campaigns, specifically focusing on the Central Florida market. Lead Generation: Successfully generated consistent high-quality leads for home inspection services, achieving an impressive 11.40% conversion rate. Traffic Management: Managed over 3,200+ monthly impressions with a strong 4.53% Click-Through Rate (CTR), ensuring high ad relevancy and quality scores. Performance Optimization: Monitored and optimized keyword bidding and search partner performance to maintain a balanced Cost Per Conversion (CPA). Conversion Tracking: Implemented robust tracking to monitor calls and form submissions, ensuring every dollar spent contributed to business growth.