Shah Usamah

YouTube video Editor, VSL, Ad

May 2024 - Present • 2 yrs 5 mos

Currently working as a Full-time YouTube Video Editor at SHAHIZONE, creating high-converting video content for YouTube, paid ads, and marketing campaigns. I specialize in editing engaging long-form videos, Shorts, Video Sales Letters (VSL), and performance-driven advertisement creatives. Key Responsibilities & Achievements: Edited long-form YouTube videos and Shorts optimized for retention and engagement Produced high-converting Video Sales Letters (VSL) for product and service promotions Created Facebook, Instagram, and YouTube ad creatives focused on conversions Applied motion graphics, dynamic transitions, subtitles, sound design, and color grading Optimized videos for watch time, CTR, and audience retention Collaborated with the marketing and paid ads team to align creatives with campaign goals Structured videos using proven hooks, storytelling frameworks, and strong CTAs Contributed to improving ad performance, audience engagement, and overall brand growth through strategic and conversion-focused video editing.

Paid Ads marketing specialist

Apr 2023 - Dec 2023 • 8 mos

Worked as a Paid Ads Marketing Specialist at ShahiZone, managing and optimizing paid advertising campaigns across multiple digital platforms. My primary focus was on increasing brand awareness, generating qualified leads, and driving sales growth through data-driven strategies. Key Responsibilities & Achievements: Managed and optimized Facebook & Instagram Ads campaigns Handled Google Ads (Search, Display, and YouTube) campaigns Conducted audience research and built custom & lookalike audiences Performed A/B testing to improve ad creatives and campaign performance Reduced CPA and improved ROAS through continuous optimization Analyzed campaign data and prepared performance reports to maximize ROI Successfully contributed to increasing online sales, engagement, and overall marketing performance through strategic paid advertising initiatives.