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Shaunna N
@shaunna_nelson
Brand Strategist Copywriter and Social Media Expert
Verenigde Staten
Engels
Over mij
Brand Strategist turned Copywriter with 7+ years at brands like Samsung Electronics. I bring enterprise-level strategic thinking to every word — whether you're a global brand or a one-person business building something real.
I specialize in brand voice, social media copy, cultural & lifestyle editorial, and content strategy for food, fashion, and creative brands.
Culture-rooted. Strategy-backed. Copy that actually sounds like you.
Skills
Shaunna N
offline •
Gemiddelde reactietijd: 16 uur
Bekijk mijn diensten
Social media posts en bijschriften
I will write scroll stopping social media captions for your brand
SEO schrijven
I will write compelling editorial and long form copy for your brand
Portfolio
Werkervaring
Brand Manager
Samsung
Oct 2018 - Mar 2021 • 2 yrs 5 mos
Defined brand architecture, positioning, value proposition, and key messaging — producing copywriting and creative briefs that differentiated Samsung in a competitive consumer market and generated a 48% increase in positive brand sentiment. Led integrated, omnichannel marketing campaigns across digital, social media, and traditional channels — overseeing all brand copywriting, content strategy, and go-to-market messaging. Conducted consumer behavior research and competitor analysis with external agency partners to inform brand strategy and campaign content planning. Analyzed brand equity metrics and consumer perception data to identify optimization opportunities — resulting in a $50K reduction in marketing spend without sacrificing campaign performance. Maintained visual identity and brand voice consistency — including tone of voice guidelines — across all brand touchpoints, marketing materials, and copywriting deliverables. Architected Samsung's employer brand story — defining brand purpose, visual identity, workplace narrative, and copywriting guidelines, earning awards for building a more equitable and inclusive environment. Conceived and wrote Samsung's #OwnTheUnknown LinkedIn employee series — a social-first copywriting and content strategy initiative that drove 102% growth in LinkedIn page following by amplifying authentic employee voices. Developed go-to-market social content plans to promote workplace culture, tracking DEI progress and reporting brand experience metrics to senior leadership. Identified competitor trends to expand employee resources and improve employer brand sentiment — generating a 28% increase in employee satisfaction on the annual survey.
Social Media Manager
Publicis Sapient • Fulltime
Mar 2016 - Mar 2017 • 1 yr
• Architected comprehensive influencer marketing campaigns with S.M.A.R.T. goals, brand copywriting deliverables, and tiered creator strategies — resulting in a 12% increase in onboarded creators. • Negotiated and managed creator partnerships, contracts, and campaign terms to drive brand-aligned, authentic content experiences at scale. • Monitored campaign metrics including reach, engagement, conversions, and ROI to evaluate brand impact and inform ongoing strategy and content optimization.
