Sheeraz

Social Media Manager & Content Strategist

Airbnb • Freelance

Jul 2026 - Present • 3 mos

Managed the complete social media strategy and content creation for The Host Studio, a brand helping Airbnb hosts improve guest experiences through digital resources, templates, and hosting education. • Developed a 30-day Instagram content strategy focused on audience growth and trust-building. • Created educational carousel posts, engaging reels, promotional graphics, and interactive story content. • Designed premium brand-consistent visuals following a clean, minimal aesthetic. • Wrote SEO-optimized captions, researched hashtags, and strong CTAs to increase engagement. • Planned a weekly content flow combining educational, promotional, and community-building content. • Produced AI-assisted reel concepts with professional motion design and storytelling. • Organized all content into structured folders with captions, posting guidelines, and publishing workflow for easy client implementation. • Focused on building brand authority, attracting Airbnb hosts, and increasing digital product conversions

Social Media Manager & Digital Marketing Specialist

Alcon Entertainment • Freelance

Jun 2026 - Present • 4 mos

Managed the complete social media presence for Alkon Digital Music / Films across TikTok, Instagram, Facebook, YouTube, LinkedIn, and X. Developed content strategies, designed high-converting visual content, optimized profiles for SEO, created branded reel covers, wrote platform-specific captions, managed music promotion campaigns, submitted releases to music curators through SubmitHub, improved audience engagement, and maintained a consistent premium brand identity across all digital platforms.