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Social Media Marketer
Optimal Image
Oct 2024 - Dec 2025 • 1 yr 2 mos
As a Senior Meta Ads Strategist at Optima Image, I spearheaded data-driven advertising campaigns for diverse e-commerce sectors, including Jewelry, Consumer Electronics, and Fashion. My primary focus was bridging high-quality creative assets with technical account optimization to maximize ROI. Key Responsibilities & Achievements: Scale & Efficiency: Managed a high volume of simultaneous campaigns, consistently achieving an industry-leading cost-per-result of $0.001 for video engagement. Lead Generation: Optimized full-funnel strategies that generated hundreds of direct Messaging Conversations and qualified leads for local and international brands. Technical Optimization: Utilized advanced A/B testing and audience segmentation to reduce CPA and increase page follows. Creative Integration: Collaborated on AI-enhanced ad creatives to ensure high CTR and brand consistency across the Meta ecosystem.