Shehryar

Lead SEO Developer

Ropstam Solutions • Fulltime

Aug 2017 - Jan 2025 • 7 yrs 5 mos

As an SEO Specialist with over 5 years of hands-on experience, I spearheaded search engine optimization strategies for a diverse portfolio of clients, including e-commerce sites, blogs, and local businesses. My role focused on driving organic traffic growth, enhancing search rankings, and boosting conversions through data-driven tactics. Key responsibilities and achievements included: Conducted in-depth keyword research using tools like Ahrefs and SEMrush to identify high-volume, low-competition keywords, resulting in a 150% increase in targeted search traffic for client websites. Optimized on-page elements such as meta tags, headers, content structure, image alt texts, and internal linking, ensuring compliance with Google's E-E-A-T guidelines and improving user experience. Built and managed off-page SEO campaigns, securing high-quality backlinks from authoritative domains while navigating algorithm updates to avoid penalties and achieve sustainable authority gains. Performed technical SEO audits to resolve issues like crawl errors, site speed bottlenecks, mobile responsiveness, and schema markup implementation, leading to a 30% improvement in Core Web Vitals scores. Specialized in local SEO by optimizing Google My Business profiles, building citations, and managing reviews, helping Islamabad-based clients rank in the top 3 for location-specific searches and increasing foot traffic by 40%. Analyzed performance metrics with Google Analytics and Search Console, generating actionable reports that informed strategy refinements and delivered an average ROI of 200%+ for campaigns. This experience honed my expertise in white-hat SEO practices, enabling me to deliver measurable results in competitive digital landscapes.