Basit

Design and Data Manager

Engro Powergen Qadirpur Limited • Fulltime

Aug 2007 - Present • 18 yrs 11 mos

As a Design Expert Manager, my role is to lead, manage, and deliver high-quality creative design solutions across multiple visual communication platforms. I am responsible for developing strong art direction, creative concepts, brand visuals, advertising designs, cover designs, AI-assisted creative assets, and professional newsletter layouts that support business goals and improve audience engagement. My key responsibilities include planning and executing creative strategies for digital and print campaigns, managing the complete design process from concept to final delivery, and ensuring that every design aligns with brand identity, client requirements, and market trends. I create visually impactful ad designs for social media, websites, promotions, and marketing campaigns, focusing on clarity, creativity, and conversion. I also design professional covers for books, reports, presentations, digital publications, and corporate materials, ensuring strong visual appeal and proper layout balance. In addition, I use AI tools to enhance creativity, speed up design production, generate concepts, improve visuals, and develop modern design solutions while maintaining originality and quality. My role also includes designing newsletters, email templates, visual reports, and communication materials that are clean, readable, and brand-focused. I coordinate with clients, teams, and stakeholders to understand project needs, provide creative direction, review design quality, manage revisions, and ensure timely delivery of all design tasks. As a manager, I maintain design standards, guide junior designers, organize workflows, handle multiple projects, and make sure all final outputs are professional, accurate, and ready for publishing or printing. My goal is to deliver premium creative solutions that strengthen brand image, attract target audiences, and support the overall marketing and business strategy.