
Shelley F
Digital Content Creator and Strategist
Skills

Bekijk mijn diensten

Portfolio
Werkervaring
Content Creatir
YouTube • ZZP
Jan 2024 - Present • 2 yrs 7 mos
Founder and creative lead of Book Chats with Shelley, a cross-platform brand focused on storytelling, cultural commentary, and audience engagement. Responsible for end-to-end content creation and strategy, including concept development, production, brand partnerships, and performance analysis. Built and nurtured a global audience of nearly 50,000 followers through innovative, high-impact content that blends literary insight with entertainment. Grew a YouTube channel to 20K+ subscribers and a TikTok audience to 28K+ followers, consistently achieving strong engagement and sustained growth, including an average increase of over 1,000 subscribers per month in 2025. Produce both long-form (25–60 minute) and short-form content tailored to platform algorithms, maximising reach and retention across YouTube, Instagram, and TikTok. Develop engaging, multi-format content that combines cultural commentary, literary analysis, and humour, positioning the brand as a distinctive voice within the online book community. Partner with publishers, literacy organisations, and event platforms to deliver sponsored campaigns and audience-focused collaborations. Recognised for thought leadership in publishing, diversity, and literacy, with features in USA TODAY and other industry platforms. Manage all aspects of the content lifecycle, including research, scriptwriting, filming, editing, SEO optimisation, audience engagement, and analytics, ensuring data-driven decision-making and continuous performance improvement.