Shiza Asad

Chief Communication Officer

Tracking • Fulltime

Aug 2019 - Present • 7 yrs 1 mo

As Chief Communications & Marketing Officer at Tracking, I led brand communication, marketing strategy, and market positioning. I focused on strengthening the brand’s presence, driving customer acquisition, developing strategic campaigns, and aligning marketing initiatives with overall business growth.

Chief Business Officer

Creative Arc • ZZP

Jan 2024 - Dec 2024 • 11 mos

Full-service creative and digital marketing agency providing performance marketing, branding, social media, SEO, content, web development, and growth solutions. Directed growth strategy across client acquisition, performance marketing, and strategic partnerships. Developed integrated digital strategies combining paid media, SEO, content, and conversion optimization. Helped e-commerce and service-based businesses improve lead generation, sales, and digital presence. Oversaw business development and collaborated with creative and performance teams to strengthen client results.

Chief Marketing Officer

Quaid Ventures • ZZP

Dec 2018 - Dec 2023 • 5 yrs

Digital growth and technology-focused agency helping businesses strengthen their online presence and implement scalable marketing and automation solutions. Led commercial strategy, business development, partnerships, and revenue-growth initiatives. Developed go-to-market strategies for new services and target markets. Managed key client relationships from initial consultation through commercial negotiations. Worked closely with marketing and delivery teams to turn client requirements into scalable solutions.